A second bite at the orange proves unsuccessful for iBurst
For the second time, the Advertising Standards Authority of South Africa (“ASA”) – first, through its Directorate in January 2009 and now through its Appeal Tribunal – has ruled in favour of Neotel against iBurst’s complaint that Neotel’s use of the colour orange took advantage of and was designed to exploit the advertising goodwill that iBurst claimed it had in and to the colour orange.

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A second bite at the orange proves unsuccessful for iBurst
